- Link to campaign film: https://youtu.be/fMfvrDiVc5c?si=bWYrC-mLc0LrrJj5
31 March, National: Centrum, the World’s No. 1 multivitamin brand, from the house of Haleon has unveiled a new campaign film for Centrum Recharge, its effervescent energy drink mix. The film captures the relatable experience of everyday exhaustion and showcases how Centrum Recharge provides a nutritious boost and convenient support to combat daily fatigue. Priced at just ₹10 per sachet (for 5g), Centrum Recharge provides goodness of nutrients such as Vitamin C, Vitamin B12, Magnesium, and Zinc to support energy, hydration, and immunity. By replenishing micronutrients lost during daily activity, it offers a nutritious, wellness solution, in line with Haleon’s purpose of delivering better everyday health with humanity.
The film’s narrative brings this message to life through a playful moment- a child spontaneously challenges a young man to a good-humoured street game. Initially weary and reluctant, he reaches for a Centrum Recharge sachet tucked in his pocket. Upon consumption, the young man is visibly revitalised and goes on to play with renewed enthusiasm. The story closes with the campaign tagline, ‘Har Din Ko Kar RECHARGE, Centrum Recharge’, reinforcing how micronutrients can transform everyday tiredness into vitality, helping people show up as their best selves in daily moments.
Commenting on the campaign, Deepali Agarwal, Head, Wellness & OTC, Haleon ISC said, “Centrum Recharge’s new campaign puts back the focus on the importance of daily energy and vitality. The hustle and din of daily life can often drain us out, and Centrum Recharge provides the much-needed boost that consumers look for. The campaign film shows the everyday struggle of feeling tired and lacking the zeal to participate. ‘Har din ko kar recharge’ is a reminder to refuel and show up feeling our best. As we democratise multivitamin supplementation by offering such an innovative, convenient and accessible wellness solution, we continue to deliver better everyday health to millions of consumers. With eight out of ten people facing micronutrient deficiencies, bridging this gap has never been more urgent. Our goal is to make high-quality nutritional support accessible to all, empowering individuals to enjoy healthier, more active lives.”
Centrum Recharge is widely available across India in grocery stores, supermarkets, quick commerce platforms and pharmacies. Launched last year in a tasty orange flavour, Centrum Recharge replenishes lost vitamins and minerals and is available in two variants—for Kids and Adults. The campaign will run extensively across national and regional digital and TV platforms for maximum impact. Promotional activities include sampling, festive activations, in-shop POSM displays, and on-platform e-commerce visibility.
