National, February 11 – Iodex, India’s trusted pain management expert, is actively supporting the well-being of millions of devotees at the ongoing Magh Mela in Prayagraj. Truly standing as India’s ‘Dard Ka Saathi’, Iodex Active Zones are delivering on-the-go pain and strain relief to weary pilgrims
The activation is helping build strong consumer engagement, enhancing the public’s awareness around pain management practices. Local influencers have also been zealously engaging consumers through exciting and relevant content. Throughout last year, Iodex has engaged millions of consumers at various such gatherings be it MahaKumbh, Kanwar Yatra, Panderpur Yatra or Ganesh Chaturthi.
Commenting on the strategy, Pavan Wani, Category Lead, Pain & Respiratory Care, Haleon India, said, “Across India’s bustling congregations, millions walk long distances—carrying hopes, offerings, and the strength of their faith. As a brand dedicated to helping Indians do more of what matters by eliminating pain, Iodex ensures a meaningful presence at these high‑footfall events. Our Iodex Active Zones provide targeted pain‑management support through massages, sampling, and education, ensuring that pain never stands in the way of devotion, travel, or personal purpose. These efforts reflect Haleon’s commitment to putting Health in More Hands and supporting every Indian’s journey, one pain‑free step at a time.”
