Issey Miyake Parfums hosted an intimate celebration in Mumbai to mark the growing success of Le Sel d’Issey, which has swiftly become one of the brand’s standout fragrances in India. Adding star power to the evening was actor and rising star Rohit Saraf, Issey Miyake Parfum’s brand friend in India, whose genuine affinity for the house’s minimalist philosophy and modern freshness has helped amplify the fragrance’s cultural relevance among younger consumers.
Known for its dynamic contrast, the fragrance journeys from sea to the land, blending fresh, salty brightness with warm, spicy depth to awaken the senses and deliver a modern masculinity that feels vibrant.
Reflecting on the celebration and Rohit’s association with the brand, Kadambari Lakhani, Director and CEO at Baccarose Perfumes & Beauty Products Ltd, said, “Rohit embodies the modern, effortless spirit of Issey Miyake, making him a truly inspiring brand friend. His fresh, contemporary energy and natural charm resonate deeply with the brand’s philosophy, reflecting the values of purity, simplicity, and thoughtful design that have defined Issey Miyake Parfums. These qualities are beautifully captured in Le Sel d’Issey, a fragrance that balances invigorating freshness with mineral warmth, illustrating the brand’s commitment to innovation and timeless elegance.”
The evening brought together leading OTT talent, HNIs, key opinion leaders and entertainment personalities, who joined the Baccarose team in acknowledging the early traction and growing relevance of the fragrance in the market. Baccarose, a pioneer in introducing international luxury beauty brands to India, manages and builds the Issey Miyake Parfum’s fragrance portfolio in India.
