India, December 1, 2025: Kingfisher Premium Packaged Drinking Water from United Breweries Limited, part of the HEINEKEN Company is thrilled to announce its collaboration with the BCCI as the Official Good Times Partner of the Women’s Premier League (WPL) for 2026 and 2027. This partnership brings together India’s fastest-growing women’s sports league and one of the nation’s most iconic brands of celebration.
In just a few seasons, the WPL has grown from a cricket league into a cultural phenomenon. Its viewership has risen from 124 million in 2023 to 233 million in 2025, capturing the attention of fans across India. With India’s Women’s World Cup win adding to the excitement, the league has become a defining platform for the country’s women athletes.
The upcoming season will feature 5 teams and 22 matches, all played across a packed 30-day schedule, bringing high-energy moments, thrilling finishes and nationwide fan attention.
Vikram Bahl, Chief Marketing Officer, United Breweries Limited, said “Good Times are created in the moments that move us, in moments of joy, connection and shared celebration. The WPL continues to give India those moments, season after season. With Kingfisher Premium Packaged Drinking Water, we are proud to partner with a league that inspires millions, unites fans across the country and brings people together to cheer. Together, we look forward to creating more moments worth cheering for.”
BCCI spokesperson, said “We are excited to welcome Kingfisher Premium Packaged Drinking Water as the Official Partner for TATA WPL 2026 and 2027. Their association reflects the vibrancy and energy of the league, enhancing the fan experience both on and off the field. Together, we look forward to creating an engaging platform that celebrates India’s women cricketers and brings more excitement, passion, and joy to audiences across the country.”
Kingfisher’s presence at the WPL will be seen across digital campaigns on social media, contests, outlet activations, fan engagement and on-ground activations that bring the joy of the league to life. Together, Kingfisher and WPL will create memorable moments, celebrate India’s women athletes and bring Good Times to fans everywhere.
