BookMyShow’s Festive campaign brings Humour, Heart and Holiday Cheer to year-end celebrations.
India, January, 2025: Run Frenzy, a creative agency and production house known for its innovative storytelling and impactful campaigns, has teamed up with BookMyShow to develop a unique year-end campaign to close 2024 on a celebratory note.
BookMyShow, India’s leading entertainment destination, taps into the relatable festive year-end spirit with its cheeky new campaign, ‘You Make the Excuse, We’ll Make the Plan’, blending humour with a fun cue to prioritise what truly matters – spending quality time with loved ones and embracing the joy of celebration.
The campaign unfolds through two videos, each capturing a different perspective of this seasonal hustle. The first, offers a glimpse into the employee’s world, where absurdly imaginative excuses take centre stage as team members scramble to justify their much-needed break – all because they’ve already scored tickets to their favourite entertainment experiences on BookMyShow. From celebrating a cousin’s goldfish’s first birthday to the mountains are calling, the humour-filled script taps into the world-wide longing for a much-needed break.
The second, flips the narrative to the boss’s point of view, showcasing their confusion and amusement as a flurry of questionable leave applications flood their inbox. As the hilarity peaks, the boss, overwhelmed by the contagious holiday spirit, ends up drafting their own out-of-office email, titled ‘Finding my Inner Peace’, choosing to join in on the festivities themselves.
This witty take on the seasonal tug-of-war is designed to spark a think-feel-do reaction. It invites users to embrace the humour of relatable workplace moments, relish the festive spirit and take action by booking their festive plans on BookMyShow before it’s too late!
Run Frenzy played a pivotal role in the conceptualisation of the overall campaign. The result is a campaign that balances humour and relatability, connecting with audiences through moments they encounter every holiday season.
Speaking on the campaign, Aanya Jain, Co- Founder, Run Frenzy says, “It was fantastic to be involved from the very beginning of this campaign, strategising it from a seed of an idea to bringing it to life with two films, images and the key communication tagline. Teaming up with BookMyShow to conceptualise and execute the campaign while staying true to BookMyShow’s message has been incredibly rewarding, especially connecting with people in such a fun, relatable way.”
Meghna Sahgal, Co-Founder, Run Frenzy adds, “This campaign was exciting from the ground up. It’s always special to see an initial idea take shape, and even more rewarding to witness the final result. The campaign has been incredibly fulfilling, especially seeing the positive reaction it received.”
Links to the campaign: https://www.instagram.com/reel/DDozXpuyFMe/
https://www.instagram.com/p/DD69CVVIb0N/
Whether it’s live music, fireworks, or exclusive New Year’s Eve parties, BookMyShow’s campaign ensures that users can book their celebrations without worrying about extra costs.
Credits:
Creative Strategy, Scripting & Production: Run Frenzy Films
BMS Team: Ditte Parmar, Ankit Desai, Dolly Davda
Director: Maanavi Bedi
First AD: Saurav Kumar
Second AD: Shubh Tripathi
Cinematographer: Yash Kamat
Focus Puller: Deepak Prajapati
Gaffer: Deepak Maddheshiya
Art Director: Niharika Singh & Praneet Singh
Art Team: Studio Little Dumpling
Editor: Tridip K Maity
Colourist: Saurav Kumar
Sound Designer: Tahir Ali Mansoor
VFX Artist: Vaibhav Patil
Casting Director: Karan Mally
Cast: Poorvi Koutish, Adhaar Khurana
Stylist: Anushka Makhija
Assistant Stylists: Ishita Patil, Seemesh S
Dressman: Vinayak Gonbare
Makeup Artist: Gunishika Sharma
Hair Artist: Parisa Dias
BTS Videographer: Raj More
Camera Vendor: Cinedigital tools
Camera Assistants: Khurshid, Irfaan, Vijay, Aman
Light Vendor: Shraddha Enterprises
Light Assistants: Jairam, Manish, Farukh, Avinash
Spot Boy: Pramod Gupta
