Yes Madam has unveiled a new ad campaign featuring Anita Hassanandani, and the focus is clear from the very first frame: self-care should feel safe, clean, and genuinely relaxing. In a category where convenience often takes centre stage, the brand shifts attention to something far more important hygiene and trust.
The campaign highlights the evolving expectations of modern consumers who want professional beauty and wellness services at home without compromising on safety. Through a calm, reassuring narrative, Yes Madam positions itself as a brand that understands these concerns and actively designs its services around them. Hygiene is not presented as a feature. It is presented as a non-negotiable foundation.
Anita Hassanandani’s presence adds credibility and warmth to the storytelling. Known for her relatable on-screen persona, she embodies the modern consumer who values both comfort and care. Her role in the campaign feels natural, reinforcing the idea that at-home self-care can be both indulgent and responsible.
The film carefully showcases the brand’s hygiene protocols, from sanitised tools and clean setups to trained professionals who follow strict safety standards. These details are woven seamlessly into the narrative, ensuring the message never feels instructional or heavy. Instead, it reassures viewers that relaxation is only possible when safety is assured.
What sets this campaign apart is its tone. Rather than dramatizing hygiene or leaning on fear-based messaging, Yes Madam keeps the mood soothing and confident. The visuals are clean, the pacing is gentle, and the focus remains on how a well-executed self-care experience should feel — stress-free, comfortable, and deeply rejuvenating.
At a time when consumers are more conscious than ever about who they invite into their personal spaces, this campaign strengthens Yes Madam’s positioning as a dependable at-home service provider. It reinforces the brand’s promise of delivering professional-grade beauty and wellness experiences without asking users to compromise on cleanliness or peace of mind.
With this latest campaign, Yes Madam goes beyond promoting services. It builds reassurance. It reminds audiences that true self-care is not just about looking good, but about feeling safe, respected, and cared for, right at home.
