Sleepfresh, a name long associated with quality mattresses, is stepping into a new era—and Vidya Balan is once again at the forefront. With a dynamic out-of-home (OOH) campaign lighting up cityscapes, the brand has officially entered the home seating category under its new label, Raunak Homes. Known for comfort-first thinking, Sleepfresh is now offering sofas, recliners, and sofa-beds, bringing the same quality standards that made their mattresses a household staple.
For nearly three decades, Raunak Coirs, the parent company behind Sleepfresh, has built trust through foam and coir innovations. Now, that legacy expands beyond the bedroom. The new home seating collection is produced entirely in-house at its Howrah facility, with a capacity of 1,200 units per month. No outsourcing. No compromises. Just direct control over craftsmanship and design.
The campaign’s visual impact is impossible to miss. Giant billboards featuring Vidya Balan have gone live across Kolkata, with more planned for Mumbai, Odisha, the North East, and other major markets. This visibility is more than marketing—it’s a declaration that Sleepfresh is no longer just about sleep, but about complete home comfort.
Vidya Balan’s association with Sleepfresh isn’t new. She has championed the brand’s mattress technology in previous campaigns, speaking passionately about innovations like Spacertech and Vibrotech. In this new chapter, she brings the same authenticity and warmth, seamlessly transitioning from bedrooms to living rooms. Her presence lends credibility and charm to the campaign, reinforcing the idea that comfort and elegance can coexist.
The move into home seating is not a superficial expansion—it’s a thoughtful evolution. The Raunak Homes line focuses on ergonomics, durability, and aesthetics. Materials like bamboo, jute, and sustainable foam add an eco-friendly touch, while in-house control ensures consistent quality. The distribution strategy also reflects maturity, with the new products rolling out through over 2,000 retail partners and 35+ exclusive stores already established under Sleepfresh.
This campaign isn’t just about a product launch—it’s a message. Through powerful OOH placements and Vidya Balan’s influential presence, Sleepfresh is telling consumers they no longer need to look to multiple brands for comfort. One brand. One trusted name. From the bed to the couch.
Consumers can now expect not just a comfortable night’s sleep, but a fully relaxed day at home. With tailored seating options that match lifestyle needs, Sleepfresh aims to redefine how India experiences home relaxation.
The new seating range, combined with the nationwide OOH blitz, is setting a new standard for how brands transition across categories. It’s bold. It’s confident. And with Vidya Balan leading the way, it’s impossible to ignore. Sleepfresh isn’t just where India sleeps anymore—it’s where India sits back, relaxes, and lives.
