We’ve all had our share of unrequited love and crushes. From pausing shows to respond to your crush’s texts and coming to college early to just so you could greet him to giving up the last slice of pizza to your crush and awkwardly dropping hints, we’ve been through some pretty embarrassing moments (that we would probably do for our next crush).

The world of Twitter is divulging into everything embarrassing or cringe that users have done to get their crushes’ attention to no avail and has become the latest trend that everyone is participating in. Including brands.

Brands are quick to observe which trends on the internet gain a lot of traction and try to leverage those particular trends to market themselves and their products. Through moment marketing, they are able to attract viewers and potential customers that are willing to be invested in these brands.