TRENDING/TOPICAL Banana Duct-Taped to a wall

11 December, 2019 (Wednesday)

If you are one of those that are wondering why a taped banana is all over your feed, we are here to DISSECT it for you.

An artwork created by the artist Maurizio Cattelan at the Art Basel Miami Beach was a Banana duct-taped to a wall and priced it at $1,20,000.

The artist has described a banana as “a symbol of global trade, a double entendre, as well as a classic device for humor” and much like you are wondering, because of the absurd pricing, this has turned into a viral meme on the internet. 

 Here’s a look at how Indian brands have been creative about this topical spot and have leveraged this Moment Marketing trend to their advantage.