April Fool’s Day Breaks Laughter Amid Blues
30 April, 2020 (Thursday)
Aday for the pranksters and mischief-makers, April Fool’s day has always been a favourite among brands for showing their playful side to their consumers so as to connect with them better. It has been a great excuse for brands to abandon their conventional jargon and indulge in some shenanigans to break the monotony.
This year, however, it has been a sensitive topic amid all the perplexity that exists due to the COVID-19 virus. Brands needed to be extra cautious to avoid any faux pas as it could be a rather touchy subject.
Here’s how brands urge people to not be foolish and act wisely.
Kotak Life Insurance
Kamla Pasand
Bombay Shaving Company
Dunzo
Oberoi Realty
Colour Drama
M3M India
Treo By Milton
