Apple puts curious people in awe with its latest campaign for specially-abled

05 December, 2022 (Monday)

For International Day of Persons with Disabilities, countless remarkable campaigns can be seen online but Apple’s latest campaign titled ‘The Greatest’ released for this occasion truly touches hearts.

The well-executed campaign was launched to empower people with disabilities and show Apple’s contribution with its numerous features that can be accessed via iPhones, iWatches and Macs. 

The film was released on YouTube, featuring individuals with different disabilities and Apple’s features assist each one in a unique way, making activities easier and more accessible. 

Apple advertises its AssistiveTouch to navigate through the phone, Apple’s Audio Descriptions and VoiceOver tools to know what’s going on, on the screen, VoiceControl to give actions and more. 

Apple also highlights the importance of this accessibility through their description of this campaign stating, “At Apple, we believe accessibility is a human right,” Also adding, “Innovative features such as door detection, sound recognition and voice control are designed to let you use your devices in ways that work best for you.”

The ad received high appreciation via tweets on Twitter while some were not even aware of the wonders that Apple had created and had in store for so long. 

As for the curious ones who have been enticed by this positive campaign, Apple has enabled detailed instructions on its website about its features and its uses.