This holiday season, Swarovski is redefining festive celebrations with its 2024 campaign, Party of Dreams, featuring global brand ambassador Ariana Grande.
Known for her Grammy-winning music and acting prowess, Grande embodies the vibrant glamour of Swarovski in a dazzling campaign that encapsulates joy, inclusivity, and celebration.
The campaign, envisioned by Swarovski’s Global Creative Director Giovanna Engelbert, transforms the essence of the brand into a dreamlike nightclub scene. Fashion photographers Mert and Marcus brought this vision to life, while renowned music video director Christian Breslauer captured its energy on film. The result? A spectacle that fuses high fashion with the holiday spirit.
In the campaign’s centerpiece film, Ariana Grande steps into a nightclub that serves as a metaphorical gateway to the Swarovski universe. With its bold colors, dynamic energy, and sparkling crystals, the setting evokes the magic of the holiday season.
Surrounded by dancers and partygoers, Grande immerses herself in a world where individuality and self-expression shine. Each guest’s unique style, enhanced by Swarovski’s signature jewels, reflects the campaign’s celebration of diversity. Drawing inspiration from party scenes across different eras, the Party of Dreams unites tradition and modernity in a single, unforgettable gathering.
Grande dazzles in radiant pieces from Swarovski’s Millenia and Matrix Crash collections, paired with a couture outfit specially designed by Engelbert. The ensemble blends contemporary elegance with festive flair, creating a look that perfectly captures the spirit of the season.
Reflecting on the campaign, Engelbert shared, “Creating the Party of Dreams with Ariana Grande was an absolute joy. This campaign is a celebration of creativity, glamour, and the magic of the holiday season. It’s a dream realized – vibrant, extravagant, and filled with the energy of pop culture and happiness. Swarovski invites everyone to join in this celebration and make the season truly special.”
Grande echoed the sentiment, saying, “Filming the campaign was such an unforgettable experience. The Swarovski jewels, the incredible energy on set, and the dynamic party atmosphere made it a celebration like no other. This holiday season, I hope the Party of Dreams brings joy and sparkle to everyone.”
The Swarovski Holiday 2024 campaign is now live across multiple platforms, including outdoor billboards, television, print media, and digital channels. With its bold, music-video-style execution and vibrant storytelling, the campaign captures the festive spirit in a way that is both modern and timeless.
Swarovski’s Party of Dreams is more than a campaign; it’s an invitation to celebrate individuality, creativity, and togetherness. This holiday season, step into the sparkling world of Swarovski and make your own unforgettable memories.