STRCH, the rising star in activewear, has launched a bold new campaign featuring Rannvijay Singha, renowned fitness enthusiast and TV personality.
Titled ‘Run Vijay,’ the campaign showcases STRCH’s advanced activewear collection, blending cutting-edge technology and stylish design to offer a superior fitness experience.
The campaign’s digital film captures Rannvijay Singha’s dynamic fitness journey, amplified by the rhythmic chant of “Run, Run, Run Vijay.” The narrative takes a transformative turn as he discovers STRCH’s activewear, crafted from a premium blend of nylon and spandex. Designed to provide maximum flexibility, sweat resistance, and a body-contouring fit, the collection reflects the brand’s dedication to enhancing performance and style for fitness enthusiasts.
Prithvi Bhagat, STRCH’s visionary founder, shared his excitement about the campaign:
“Our collaboration with Rannvijay Singha marks a new chapter in redefining activewear. STRCH is committed to moving beyond conventional fabrics like polyester by introducing lightweight, high-performance materials such as nylon and spandex. This range is engineered to meet the evolving demands of active lifestyles, making comfort and functionality a priority.”
As the face of the campaign, Rannvijay Singha expressed his enthusiasm:
“STRCH has truly set a benchmark in fitness apparel. The activewear feels like a second skin, offering unmatched comfort and stretch while managing sweat efficiently. It’s perfect for fitness enthusiasts looking for gear that enhances their workout experience without compromise.”
The STRCH activewear collection has been meticulously designed with the Indian body type in mind, offering a snug yet flexible fit. The 4-way stretch fabric and moisture-wicking technology ensure comfort during even the most intense workouts, while the stylish designs make the collection versatile enough for casual wear.
Whether it’s a gym session, a morning run, or a casual outing, STRCH encourages individuals to seamlessly integrate fitness into their daily routines.
Fitness enthusiasts can explore the STRCH collection online via the brand’s official website or leading e-commerce platforms like Nykaa, Myntra, Amazon, and Flipkart. For an in-person experience, STRCH offers its activewear at flagship stores and exclusive pop-up events across key Indian cities.
With Rannvijay Singha at the forefront of the ‘Run Vijay’ campaign, STRCH is not just introducing a new range of activewear—it’s setting a new standard in fitness fashion