Sourav Joshi, content creator and YouTube sensation, has become the brand ambassador Lava International Ltd.
This collaboration reflects Lava’s commitment to connecting with young consumers by understanding their personal preferences and delivering value-driven, good-quality smartphones that are made in India.
With a dynamic following 28 million YouTube followers and 6.3 million on Instagram, Joshi will enhance Lava’s Gen Z outreach among the Gen Z population. This strategic alliance, at the onset of the festive season in 2024, aims to engage with and appeal to consumers across various touchpoints.
“Believe in your journey, and trust that every step is leading you to where you are meant to be!” Sourav wrote on Instagram to announce his appointment, sharing a video that highlighted his path from a dreamer to a popular YouTube figure.
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Sourav Joshi’s meteoric rise from humble beginnings to social media stardom has made him a relatable and beloved figure among the online community. His authentic portrayal of everyday life via his blogs has likewise touched the hearts of the numerous Gen Z users. Thus, by associating with him, Lava aims to establish a relatable and empowering connect with its audiences.
Puravansh Maitreya, Marketing Head at Lava International Ltd., stated “We are happy to partner with Sourav as his persona and influence resonates perfectly with Lava’s vision and offerings. We have consistently strived to engage our young TG across various channels, addressing their needs with greater efficiency. Through this collaboration, we aim to strengthen our connection with the young consumers and create meaningful value for them through our products and services.”
Commenting on the partnership Sourav Joshi said “As Lava’s ambassador, I am excited to join hands with a company that shares my commitment to authenticity and innovation. This partnership offers a great opportunity to bring exclusive content and interactive experiences to my audience, keeping them engaged and informed. I look forward to this exciting journey with Lava, as we work together to inspire and connect with the youth of India.”
