Zoo Media, the network that owns the digital agency FoxyMoron along with 6 other agencies, has announced the launch of DoyenOink Consulting— a transformation and management consulting firm that will provide services such as business and product strategy, operational and process structure, revenue and sales strategy, growth strategy, and consumer outreach. DoyenOink Consulting services will be available across all Zoo Media offices pan-India i.e Mumbai, Delhi-GGN and Bangalore.

DoyenOink Consulting will be headed by Priyal Sheth Kilachand as director, who will report to Suveer Bajaj, Co-Founder of Zoo Media and FoxyMoron. Priyal, began her journey with FoxyMoron in 2010, in the Business Development team and later headed the Business Development and Strategy division. She has worked with over 50 brands such as Loreal, P&G, SAB Miller, Mahindra & Mahindra among others. In 2015, Priyal joined Sun Pharma, as a digital consultant, where she led campaigns for brands such as Volini, Revital, Suncros, and Pepfiz. Priyal has been working on building DoyenOink Consulting from the ground up since 2019.

Commenting on the launch, Suveer Bajaj said “Digital Transformation today has become a necessity for business continuity or risk mitigation in today’s environment. Today, 70% of Indian companies either have a digital transformation strategy or are working on one. Our goal is to empower organisations to adopt digital deep within their DNA and help them address business challenges to achieve organisational excellence, meet customer satisfaction and most importantly stay ahead of the competition. Our team of experts or as we like to call them ‘doyens’ are the best minds in their fields, be it technology, product customer journey planning, strategic brand communications and business and operational strategy.”

Commenting on the immediate plans of DoyenOink, Priyal Sheth Kilachand shared, “While we are a new consulting firm, we are thrilled with the response we’ve received so far. Currently, we’re working with clients across the sectors of Education, Consumer Products, E-Commerce & Industrial Trading. Our depth of services has spanned from brand position to operational excellence, all the way down to structuring the optimum sales channel mix. 2020 has been the year of accelerated digital adoption and we are confident that our expertise will be of immense value to our partners that are looking for deep & integrated solutions to address their unpredictable business challenges.”