WATConsult, a hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, has won the mandate for the e-commerce duties for Nobel Hygiene, the personal hygiene company that owns the adult diaper brand – Friends, the baby diaper brand – Teddyy, and the sanitary pads brand for women with heavy flow – RIO.
The agency’s e-commerce division, ecommencify, will take responsibility for managing the brand’s full-funnel strategy. It will also provide consultation on operations and handle e-commerce performance for Nobel Hygiene’s brands across all platforms like Flipkart, Amazon and 1-mg, among others. With the burgeoning e-commerce industry in India, the brand is taking the next step to scale up the supply channel by partnering up with WATConsult’s e-commerce vertical. This further expands ecommencify’s portfolio, which includes over 30 brands spreading across categories like pharma, retail, FMCG, consumer goods, BFSI and more.
Kartik Johari, Vice President of Marketing and Commerce at Nobel Hygiene, said, “We are excited to consolidate our e-commerce operations with WATConsult. Diapers are unique in e-commerce due to repeat purchases and the volumetric nature of the product. We look forward to leveraging WATConsult’s unique ecommencify services and to sustain high double-digit growths across our online partners.”
Upon winning the mandate, Heeru Dingra, CEO of WATConsult, added, “We are delighted to welcome one of the highly acclaimed Indian home-grown brand’s extensive bouquet into our client roster. With diaper market witnessing rapid growth in our country, we look forward to assisting Nobel Hygiene in expanding its e-commerce footprint across the Indian market. With creative and strategic use of technology and other tools, we intend to help the brand in leveraging the e-commerce platforms in the best possible way.”
Since 2001, Nobel Hygiene has grown popular as a world-class personal hygiene products brand. The brand boasts a wide product range which includes Adult Diaper Pants, Nappy Pads, Baby Diapers, Wet Wipes, Underpads, Maternity Pads & Wipes which are acknowledged for their high absorbency, skin-friendliness and comfort.