‘100% Health. 100% Health Insurance’.

Aditya Birla Health Insurance Co. Limited (“ABHICL”) has teamed up with popular actor Vikrant Massey to launch a multi-film campaign that will showcase the best-in-class features of its recently launched product, “Activ One”.

Featuring four sweeping ad films, the campaign presents “Activ One” as a comprehensive health insurance plan that has been sensitively and thoughtfully designed to address customers’ health insurance needs and empower them to achieve their healthiest self.

Throughout the campaign, Vikrant Massey emphasizes the unique blend of health and insurance features with humorous and witty puns. For example, the first of the four films depicts him using interesting worldplay to highlight the insurance feature that offers healthy customers up to 100% refund of the paid premium as HealthReturns for staying active. The next film follows a similar approach by highlighting other key features of the plan.

Commenting on the campaign, Mayank Bathwal, Chief Executive Officer, Aditya Birla Health Insurance, said, “As a brand, ABHI has consistently led the way in incentivized wellness, offering a ‘Health-First’ approach that sets us apart in the market. With this campaign, we are emphasizing how Activ One not only addresses health insurance needs but also empowers policyholders to achieve their healthiest self. We’re delighted to have Vikrant Massey as the face of the Active One. His relatable persona resonates with diverse audiences, aligning seamlessly with ABHI’s vision of providing accessible health insurance to customers from all backgrounds.”

Darshana Shah, Marketing Head, Aditya Birla Capital, added“At ABHI, promoting a healthy lifestyle and holistic well-being has always been our priority. Activ One is thoughtfully crafted to cater to the diverse needs of consumers across different health and life stages. We’re excited to have Vikrant Massey as the brand ambassador for this new campaign. It will further strengthen Activ One’s compelling narrative and reach and inspire customers to embrace a healthy lifestyle.”

. The campaign will be run on television, OTT, and other digital platforms, including YouTube and Meta. ABHICL will also use the OOH medium to popularize the campaign across major Indian cities.