Veedol, India’s famous oil & natural gas company, has launched a new campaign with the catchy tagline, ‘Rakhe Saaf…Dil Se’.

Conceptualized by Lowe Lintas, this campaign is built on the key idea that a clean heart is a symbol of honesty, transparency and trust, which are also values that shape Veedol. Their campaign tagline embodies this comforting and compelling message.

Their campaign tells a captivating story of four film narratives for four automotive segments – bike, car, truck and tractor – which are all linked together by Veedol’s promise of trust. With upbeat music, vibrant backdrops and a straightforward script, this 60-second film is both reassuring and memorable for viewers.

Arijit Basu, Managing Director, Tide Water Oil, commented on the campaign: “We feel that the time is right to reinforce Veedol’s standing as one of India’s most respected automotive and industrial lubricant brands of choice for consumers and mechanics alike. This campaign does this beautifully, also weaving in our international standing into the storyline. We believe this campaign will strengthen our brand as we embark on a journey to take Veedol to the next level of growth”.

Sagar Kapoor, Chief Creative Officer, Lowe Lintas, said: ‘The new campaign reinforces the brand’s commitment to providing high-quality engine oils for all segments of vehicles including Car, Bike, Tractor & Truck. With its focus on keeping engines clean from the inside, Veedol’s products are an excellent choice for anyone who wants a long-lasting engine and a hassle-free journey.”

Veedol’s campaign is now live on select online and offline platforms.