Eyewear retailer Titan Eye+ has used innovative technology to launch a promotional campaign featuring the renowned actor Ayushmann Khurrana.

Executed by Ogilvy, this campaign interacts with customers in an engaging way by bringing Ayushmann Khurrana ‘live’ to a kiosk at Phoenix Mall, Mumbai. He comes alive through a life-like image to have a real-time conversation with shoppers and passers-by, chatting about the new line of products that the brand has recently launched. He discusses the innovative features and unique benefits of Titan Eye+ products like Luxury Eyeglasses, SmartGlasses and other technologically advanced lenses.

Titan Eye+ has also released a digital film which is a culmination of their on-ground campaign:

Partnering with Ayushmann Khurrana will undoubtedly be very beneficial to the brand, allowing them to leverage his popularity and wide appeal by letting their consumers ask him questions, seek style advice and take memorable photographs with the kiosk.

Maneesh Krishnamurthy, Marketing Head, EyeCare Division, Titan Company Ltd., commented on the campaign, “Since 2020, we have launched our biggest innovations of the year in Q2. As consumers evolve, so do their expectations from brands. For our 2023 launch, we wanted to do something different, something that’s not been attempted before and is as innovative as our products. Ayushmann Khurrana is a much loved actor for his acting and styling skills and we felt that the live OOH interaction with Ayushmann will be a great way to push the limits of OOH advertising and engage consumers with our new line of products”.

Kishore Mohandas, Executive Creative Director, Ogilvy Bangalore, said: “We had a lot of fun thinking and executing this campaign. We had to launch 5 different innovative products in one go. The challenge was to create intrigue and impact for such a launch. Therefore, we married technology with creativity and executed an innovative idea for such innovative products.”

This campaign will undoubtedly enable Titan Eye+ to connect with their consumers like never before.