Tira, Reliance Retail’s recently launched omni-channel beauty retail platform, has announced the launch of its brand-new campaign “For Every You” featuring Kareena Kapoor Khan, Kiara Advani and Suhana Khan.

The ‘For Every You’ campaign aims to empower individuals by inspiring self-expression and encouraging them to explore and express their authentic selves. It celebrates the role of beauty and serves as a tribute to the multitude of roles, moods and emotions that individuals experience.

In order to achieve their goal, Tira’s 360-degree campaign features none other than Kareena Kapoor, Kiara Advani and Suhana Khan. Each of them represent different, unique versions of beauty and feature in a 30-second exclusive film that seeks to highlight how different mindsets, quirks and rituals can make up a person and define their own unique version of beauty.




Tira’s ‘For Every You’ is a 360-degree campaign The “For Every You” campaign is set to make a splash across prime media channels across the board including TV, outdoor, print & digital, events, in-store activations and on-ground activities in the coming months. With a carefully curated selection of best global and homegrown brands and exciting offers, promotions and gifts with purchase to compliment the launch campaign, a shopper on Tira is bound to be spoilt for choice.  

Isha Ambani, Director, Reliance Retail Ventures Limited, says, “We’ve received an overwhelming response to Tira beauty since our launch in April 2023. With Tira, we aim to break down barriers in the beauty & skincare category and democratize beauty for consumers across segments. We’re thrilled to welcome Kareena Kapoor Khan, Kiara Advani and Suhana Khan to the Tira family, and be part of our very first campaign, #ForEveryYou. This campaign is not just about beauty; it’s about embracing individuality and encouraging everyone to own their beauty choices. Together, they represent Tira’s brand promise and will inspire beauty enthusiasts across cultures and age groups to make Tira their preferred beauty destination.” 

Kareena Kapoor, Kiara Advani and Suhana Khan have all expressed their own thoughts on this campaign and beauty in a recent interview with Vogue.