“There is a Tic Tac for every moment & every mood.”
Tic Tac, the confectionery brand of Ferrero India, has launched its latest digital campaign, #FindYourMatch, starring Bollywood sensation Ranveer Singh.
Their campaign aims to promote the awareness of its Minty & Fruit range of flavors by matching their consumers’ persona and favorite music vibes with distinct Tic Tac flavors. That’s where Ranveer Singh comes in. Starring as various avatars in a series of digital films, the actor takes viewers on a fun ride, demonstrating how every personality has its own flavor match in the epic Tic Tac universe. The film ends with Ranveer Singh urging everyone to refresh and rejuvenate their inner vibes with Tic Tac.
Using Ranveer Singh as the face of this campaign is highly advantageous: not only will Tic Tac be able to leverage his star power and tremendous follower base to broadcast their content to a wider audience, they will also be able to align his own colorful persona with their unique, innovative flavors.
“Tic Tac has also collaborated with Spotify/. The newly launched microsite, Tic Tac Find Your Match offers users to participate in a wide range of music vibes to choose from. Once the vibe is selected, the microsite reveals the corresponding Tic Tac flavor, using AI algorithm, that perfectly aligns with consumer’s unique personality & crafts a personalized Spotify playlist for each participant. There are four distinct music vibes and flavors to choose from and the combinations include Romantic Vibes – Tic Tac Strawberry, Fun Party Vibes – Tic Tac Orange, Adventure Vibes – Tic Tac Spearmint, and Cool Vibes – Tic Tac Mint,” stated a release.
Speaking on the campaign, Zoher Kapuswala, Marketing Head, Pills & Gums, Ferrero India said, “Tic Tac, being a youthful brand, always looks at innovative ways to engage with its audience. The #FindYourMatch campaign not only brings together the dynamic personality of Ranveer Singh, but also integrates the power of music through our collaboration with Spotify. We are confident that this campaign will playfully celebrate the delightful Tic Tac Flavors with each personality type, amongst our consumers. This innovative concept adds an element of fun and excitement, providing an opportunity for our audience to interact with the brand in a meaningful way.”