The holy month of Ramadan is a time when Muslims around the world attempt to connect with the divine by exercising spiritual discipline and abstinence and fasting from dawn to dusk. The festivities bring together families and friends from all over but this year has been unfortunate in that regard due to the pandemic. Brands have however tried their best to keep the Ramadan spirit alive by bringing people closer on social media platforms. As we are midway through Ramadan, we thought it would be a great time to throwback to some of the beautiful advertising campaigns that revolved around the holy month that the industry has witnessed through the years. Driven by strong social themes, these campaigns encourage harmony and love among all. They play on deep emotions to deliver strong messages to society through intriguingly inventive narratives while also promoting the jovial spirit of the holy month.

Here are some of the campaigns that really stood out to us.

Surf Excel – #NekiEkIbadat

Sansui – #ShararatMaaf

Bata – #LetsWalkTogether

Knorr – #ShareAMeal

Ghadi Detergent – #SaareMaelDhoDaalo