The agency will handle the digital responsibilities of increasing reach by using social media to build brand awareness in new markets and strengthening its rapport in existing markets through relevant engagement and by developing a distinct voice to drive publicity.

The agency will create tailored localised communication to build viewer interest within newer audience demographics in tier 2 and 3 cities. Their mandate includes platforms like Facebook, Instagram and Twitter, for HBO and WB.

Harikrishnan Pillai, co-founder and CEO of TheSmallBigIdea, stated, “TheSmallBigIdea and the team at WB and HBO are all aligned to our goals. While maintaining the current conversation with the core audience base in metros, we intend to reach out and build a new audience base. We have formulated a market-specific strategy, built on the back of some of the world’s leading blockbusters.”

Siddharth Jain, managing director of WarnerMedia Entertainment Networks in South Asia, said, “TheSmallBigIdea will elevate our social media strategy for the vibrant English-language entertainment portfolio. HBO and WB already have a huge fan following on social, but with the agency’s strategic support, creative and data-driven approach, we’re looking forward to taking this to the next level.”