The Marcom Avenue, a 360-degree marketing agency, has announced that it has secured the performance marketing mandate for biscuit brand PriyaGold. This collaboration aims to amplify PriyaGold’s digital presence and engagement with its vast and diverse customer base.

PriyaGold is renowned for its diverse range of delightful snacks which have satisfied consumers for years. By choosing to partner with The Macrom Avenue, it aims to solidify its position as a popular and beloved choice among consumers.

As part of this partnership, The Marcom Avenue will leverage its expertise in data-driven insights, creative content and cutting-edge digital strategies to enhance PriyaGold’s market reach and brand visibility. As per a press release, it aims to drive measurable results, optimize customer acquisition, and increase overall brand performance.

“The Marcom Avenue is thrilled to have been entrusted with the performance marketing mandate for Priya Gold. We are excited to work with a brand that is synonymous with quality and innovation in the food industry,” said Ms Divanshi Gupta, Director at The Marcom Avenue. “Our team is committed to delivering exceptional results, and we look forward to helping PriyaGold achieve new heights in the digital landscape.”

Manas Agarwal, Director, Priya Gold, expressed satisfaction with the collaboration, stating: “Partnering with The Marcom Avenue would prove to be instrumental in leveraging our strengths, amplifying Priya Gold’s narrative, and expanding our market reach to a remarkable audience. Their team has consistently demonstrated their expertise in the marketing field and has gone above and beyond to understand our unique requirements. Their efforts have played a significant role in positioning Priya Gold as a preferred choice for snacks and confectionery products. We are excited to continue this partnership and achieve new milestones together.”

This partnership marks a significant milestone for The Marcom Avenue, solidifying its position as a leading digital marketing agency in India. It will undoubtedly result in digital transformations in the future.