Is AI the future of digital marketing? It certainly seems so. Say goodbye to wasteful hours and monotonous tasks – AI is like electricity on steroids, and AI-based tools are here to make your work quicker, easier, and hopefully, better. While we can’t say with certainty what an AI-powered world will look like a decade from now, what is clear is that it will be radically different.
Just last year in 2022, more than one in three businesses – 35%, to be exact – worldwide reported that they were using AI in some way or another, and these figures are only expected to skyrocket from here. Love it or hate it, AI is here to stay, and while all fields are affected by these developments, AI has been a tool of transformation for digital marketers.
Here are some undeniable ways in which AI will change – and is changing – different areas of digital marketing field forever:
AI IN CONTENT MARKETING:
AI can be used in every part of content marketing. There is a growing appetite for content-based advertisements, and AI helps content marketers identify the various types of content which potential customers and existing customers are interested in. Furthermore, AI-powered tools like Jasper, Hemingway and Co-schedule can be used to write and edit content, optimize existing content, and generate captivating headlines in seconds. In the future, these tools will undoubtedly become quicker and even more effective.
To give you an example of AI’s use in content marketing, look no further than the American Marketing Association. A leader in the marketing world, they needed to connect to industries and ensure that their readers got information best suited to their interests. Thus, they used a content marketing tool called rasa.io to generate newsletters with content that was individually interesting to each user. This tool also let the American Marketing Association place their own content at the top of the newsletter, establishing themselves as the crowned leaders of the field.
AI IN EMAIL MARKETING:
Writing emails, tedious on the best of days, have become infinitely easier with the advent of AI. Companies can use AI-powered tools to draft catchy subject lines, personalize their email copies, create helpful and segmented email lists, fine-tune your customer retargeting strategy, and even clean up your email lists. Optimail and rasa.io are some of the must-have AI tools for email marketing.
eBay, with millions of viewers and billions of products, was able to create personalized messages for each and every one of their customers by email headlines based on their interests. eBay used Phrasee, a tool which utilized learning functionalities and natural language algorithms to make this possible. Is this terrifying or exhilarating? You can decide for yourself.
AI IN SOCIAL MEDIA MARKETING:
AI has already transformed social media. Social media marketers can use AI-powered tools to generate visual and written content, including hashtags, graphics and posts of varying lengths. These can even be personalized for customers based on their location, their interests, and other aspects. AI can also be used to track and monitor marketing performances across social media channels.
Some AI tools are specifically constructed for social media. For example, smartly.io helps its users conduct a multichannel ad campaign across social media, and while it was initially constructed purely for Facebook, it’s expanded to Instagram, TikTok and Pinterest, among others.
AI IN CUSTOMER RELATIONSHIP MANAGEMENT:
Using AI, digital marketers can potentially personalize customer relations and interactions by segmenting customer queries, responding quickly to user requests, and attending to every customer. AI-powered chatbots, for example, are designed to do just that with natural language processing (NLP).
AI is also helpful for customer sentiment analysis. Digital marketers can analyze online mentions and customer feedback to understand how they feel about their products and services. In fact, CJ Media Solutions uses Brand24, an AI-powered tool specifically designed for such kind of media monitoring, and it’s safe to say that they’re delighted with the results.
It is safe to say that AI has become the world’s greatest multitasker. Digital marketing is just one of the many fields it has affected and will continue to affect in the future. While AI has generated both gossip and controversy across the world, it’s important to remember not only can it potentially create jobs, it’s also capable of making your existing job easier along the way. After all, as per trueNorth, AI can boost business productivity up to 40%.
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