The Face Shop, a global Korean beauty and skincare brand, has announced Khushi Kapoor as the first-ever brand ambassador in India.

Marking a milestone in the brand’s journey in the country, Khushi Kapoor is the perfect match for The Face Shop with her Gen Z appeal and immense popularity among young audiences. Her appointment is a fresh new beginning for the brand and reaffirms its commitment to providing skincare products that inspire, nurture and rejuvenate.

In February, The Face Shop took to Instagram to tease its audiences about a new member of their team, asking their followers to guess who it could be.

“Can you guess who’s making a buzz behind the blur?” they asked.

Finally, their grand reveal arrived with a bang and a drumroll.

“We are thrilled to welcome Khushi Kapoor to The Face Shop family. Her genuine passion for skincare and dedication to clean beauty perfectly encapsulates the essence of our brand. With Khushi’s support, we look forward to empowering individuals to embrace a clean beauty routine that not only encourages self-care rituals but also celebrates the unique beauty in us all,” said a spokesperson at The Face Shop.

Khushi Kapoor says, “I am honoured and thrilled to be chosen as the face of The Face Shop. As an actor, skincare is an essential part of my daily routine, with long hours on set, coupled with shoots and meetings, I always seek out for extra hydration and nourishment to my skin. This is where the brand perfectly fits in my everyday skincare routine giving me an extra glow. This collaboration marks my first venture into skincare, and I am particularly excited to partner with a leading Korean brand renowned for its innovative approach to clean beauty & natural ingredients. I’m an avid fan of K-beauty as it gives me glowing skin and the confidence to go about my day, so you could say this is a notable feather in my cap! I simply can’t wait, and look forward to sharing the transformative power of Korean skincare with consumers in India.”