Hey, how did you get here? You might have stumbled across our name even on social networking platforms, or at least encountered someone trying to share their products and services. But why do we experience such things?
It’s no secret that the internet is the most powerful tool and it is here to stay. According to the latest research, about 57% of the total population can be reached via social platforms. This means that an Ad can reach half the world within seconds!
However, change is the most inevitable nature of the world and hence it often gets tricky to convey the message one intends to deliver via such digital marketing.
It’s best to keep up with the dynamics and hence we’ve carefully listed down the techniques to follow-
1) Switching to Mobile Marketing
The end-user benefiting from your Ad is mainly through a mobile. Considering this, it is best to switch up the marketing style and make it mobile too! This allows a smooth reaction process from the brands end and allows the brand to feel easier to access and personalise via mobile sites.
Ford, Nissan, Ikea are some of the brands that have adopted it.
2) Automating Repetitive Tasks
It’s far from efficient to repeat a task manually and as a whole takes away the consistency expected by the viewers. Automating tasks including Post scheduling, Email marketing, Advertising, Messaging, Promotion can also promise benefits to the firm.
3) Optimising platforms
It’s uncanny of digital marketing brands to use only one platform as their source of gaining customers. This is because an average human uses at least 2-3 social networking platforms. Hence, the key to visibility is to deliver the brand offerings in such a way that it connects all platforms and plant an idea to an individual very effectively.
4) Develop a connection
To develop any connection, all that is needed is personalisation. Once an individual feels that they are talking to another human, rather than a bot, an immediate sense of trust is created. This immensely helps the credibility of the brand.
Snapchat’s Bitmoji is the best example of it!
5) Influencer Marketing
Influencers are given that title for a reason! It is the trust that people share with them that gives them the power to influence. Collaboration with such individuals or brands can perform well and is the most trending way of advertisement.
To keep up with the face-paced digital marketing world, it has become a must to experiment with ideas and welcome change to test what works best and suits the working, budget, methods and ideas of the brand!