Shahrukh Khan is often seen in heart-melting scenes but the latest branding campaign by Thums Up has a shiver run down the viewer’s spine with the building thriller that keeps us captivated just within seconds.

The brand has portrayed the core idea of their ‘soft drink’ to be strong and like a storm, as represented by their term ‘Toofan’. The latest campaign stands true to the idea and amazingly depicts the same with an advertisement that features the famous actor in an action avatar.

The brand has been iconic ever since Bollywood’s top actor Salman Khan had been a part of it. Shahrukh shared his views on being a part of the acclaimed brand by stating, “I am exhilarated to be representing India’s most iconic brand – Thums Up, as it resonates perfectly with my perspective of never giving up, irrespective of the many challenges life may throw at us. It is this attitude which transforms each one of us into a hero in our own fields.”

The campaign was taken to the next level as Thums Up targeted the actor’s fanbase and activated signboards near SRK’s residence, Mannat. A chance for a free drink was also promised to the ones posting images with the posters and using the campaign hashtag and handle while posting.

Due to this, the brands reach on various social platforms increased with #ThumsUpStrong and #Toofan as well as the main handle @ThumsUpOfficial