“Indulge in the deliciousness of mangoes in every drop of Slice.”

Slice has just launched its first-ever campaign featuring its newly appointed brand ambassador, Nayanthara.

Their golden summer campaign, ‘Ras Aisa Ki Bas Na Chaleda‘, takes its audience for a mesmerizing ride and establishes Slice as the best way to fulfill your mango cravings while indulging in a delightful experience along the way.

The TVC opens with Nayanthara dressed in red opulence, preparing to depart for an event. As she turns to step out, she is suddenly distracted by a sparkling display of mangos and Slice bottles. Unable to resist herself, she grabs the bottles and indulges in her drink with no hesitation, enjoying her dream-like experience in free-spirited abandon. While her friends arrive to remind her of the event, they are also drawn to the enchanting allure of Slice and indulge themselves.

By the end of the ad, Slice highlights the delicious appeal of its drink and how it can result in authentic experiences with your friends and loved ones. Nayanthara took to Instagram to post the video with the caption: “I was and still am lost in the messy experience of having Slice!”, reinforcing this mesmerizing message.

With this campaign, Slice aims to widen and enhance its connection with potential customers in the markets of southern India by leveraging Nayanthara’s fame and widespread appeal.

Speaking on the campaign, Anuj Goyal, Associate Director, Slice and Tropicana, PepsiCo India said, “As a brand, Slice holds deep reverence within the Indian market, dedicated to delivering the most authentic mango experience. Our newest summer campaign embodies the quintessential Slice ethos of savouring the mango journey without any inhibitions. In line with this, we are thrilled to introduce our first-ever TVC with our new brand ambassador Nayanthara. With a targeted effort to expand our market presence in the South, Nayanthara, India’s ‘Lady Superstar,’ was a perfect embodiment of the brand’s philosophy with her charming persona and massive fan-base. Through our campaign, our goal is to emphasise Slice’s irresistible mango allure, drawing parallels to the delightful messiness and sheer indulgence of mango consumption. We are optimistic that our consumers will enjoy the pure-mango bliss, and their experience will be further elevated with the lively screen-presence of Nayanthara.”

Nayanthara added: “I am absolutely thrilled to partner with Slice, a brand that holds a special place in my heart as one of my personal favourites, offering an authentic mango experience on-the-go. Filming this campaign was an absolute pleasure for me, as it captured exactly how I love to indulge in mangoes – fully immersed in the experience. From start to finish, it’s been an incredibly enjoyable journey. I can’t wait for my fans to see the film and indulge in the irresistible mango experience without any inhibitions just like I did.”

Slice and Nayanthara’s joint post on Instagram has received over 2.5 million views till date, confirming its captivating impact with fans. Slice aims to ensure that it has even more reach across India by amplifying it across TV, digital, outdoor, and social media with a 360-degree campaign.