With drastically changing times, there are various brands that keep up with the pace and very few actually initiate this change with their creative thinking and exemplary execution.
Skoda Auto, an automotive brand has recently made an industry-first move that puts the rest in awe. The brand has now focused on something the customers have wanted for a long time but did now expect with such brilliance
Tarun Jha, Head of Marketing – SKODA AUTO India, said. “This newly introduced channel of experience blends SODAs brand philosophy with growth plans in the country. With consumer behaviour heavily tilted towards online research of products, an omnichannel footprint is imperative to our marketing approach. We are elevating our digital strategy with this move and look forward to further building upon a seamless, audience-first approach. We are hopeful that millions of customers from across the country will be able to reach us through Flipkart.”
ŠKODA AUTO India, in collaboration with PHD Media and Liquid India, has partnered with one of India’s leading eCommerce players – Flipkart. This move is strategised to enhance the experience of potential customers and strengthen the automotive digital retail experience in India.
Monaz Todywalla, CEO of PHD Media, said, “SKODA AUTO India is on a path to disruptive innovation. As the world becomes increasingly rife with choices, the focus shifts to being present on platforms where audiences both present and future are, adapting to an intelligent mix of digital solutions that sits at the heart of a consumer-first strategy. This partnership with Flipkart fortifies SKODAs presence and will enable buyers to have an enhanced experience of the brand models in a clever, engaging manner, creating heightened exposure.”
Skoda’s new approach with this collaboration does justice to their tagline, ‘Simply Clever’
The high-visibility brand store on such a digital platform will prove to be a welcoming step in the digital world.
Sankalp Mehrotra, VP-Monetisation, Flipkart said, “Flipkart is a trusted name for millions of customers across the country. We have consistently built solutions and services that elevate the experience for our consumers and brands alike. The Flipkart-SKODA AUTO brand store provides a rich visual experience and access to 400 mn Flipkart users from the largest metros to the smallest towns.”