Saugata Gupta, MD and CEO of Marico, has been appointed as the Chairman of the Advertising Standards Council of India (ASCI), at the board meeting of the self-regulatory body.

ASCI is a leading self-regulatory organization in India that deals with communication guidelines in both offline and online advertising. Gupta’s association with the organization spans several years, including his two-year tenure on the Board of Governors and four years as a special invitee on the Board of Governors.

In a statement, Gupta said: “Leading ASCI at this juncture is a privilege. We are in the midst of an extraordinary opportunity to reimagine what responsible advertising means and how consumers need protection in the digital age. ASCI is at the forefront of this effort, as it collaboratively shapes the industry.”

“With the advent of the ASCI Academy, we are active architects, shaping a more responsible future. Our mission is to instil the principles of self-regulation into the very heart of the creative process. I eagerly look to take further the ambition we have drawn for ourselves. With the support of my board colleagues and ASCI’s exceptional team, we are set to raise the standards of responsible advertising,” he added.

This year, ASCI has taken several key measures to fulfill their required mandate. Their code has been updated with guidelines for charitable causes, the education sector, health and finance influencers, and online deceptive design patterns. It has expanded its definition of celebrities to include social media influencers and has emphasized the issues of dark patterns on the platform. Additionally, it has recently launched the “ASCI Academy” to boost self-regulation during the creative process.

In the light of these new developments, Gupta’s appointment will undoubtedly be very beneficial to ASCI. With his experience and familiarity with ASCI’s structure and requirements, he is well-placed to fulfill their goals and keep up with the trends of this ever-evolving digital age.