“The new era of mobile AI.”

Last year, Samsung launched its Galaxy S23 Ultra, with features surpassing those of most of its competitors. This year, it has gone a step further by debuting its much-anticipated galaxy S23 smartphone series with further innovations. These include a trio of AI-powered products – the┬áthe S24 Ultra, S24 Plus, and S24.

Most importantly, the South Korean giant introduced ‘Galaxy AI’, a comprehensive fusion of its AI-driven features and a worthy competitor to OpenAI’s GPT-4 large language model.

Samsung’s recent launches have heralded a “new era of mobile AI”, as their devices contain AI-infused video and photo editing tools. Users can now circle objects in a photo and will thus be able to resize, relocate or isolate any elements within the visual frame.

To make things easier for viewers to understand, Samsung has launched a new ad film titled ‘The Artful Awakening.” Opening with a Samsung user standing at the back of the crowd effortlessly capturing gorgeous optimal shots from a distance, it brilliantly showcases the capabilities of Samsung’s new creation. Moreover, oil paintings decorating the walls, including the Mona Lisa, are meant to showcase the developments in Samsung’s AI-powered camera.

To boost awareness about its products Samsung has partnered with several social media platforms, including Instagram, Snapchat and WhatsApp, which will be leveraging S24’s unique AI-powered camera features.