“Build Resilience, Act with Confidence.”

Ruder Finn Asia, the award-winning communications consultancy, has announced the latest version of its SONAR crisis management platform.

When faced with a full-scale issue or crisis, people often discover that their planning falls apart under pressure. SONAR 5.5 aims to tackle this problem: it creates an immersive crisis environment and allows corporations to practice their level of crisis preparedness in the face of evolving risks to share price, revenues and reputations, fully equipped with new interactive features. Fast, effective and action-oriented, this platform is designed to find solutions to corporations’ problems.

Secure your future,” the company wrote at the end of the video, encouraging consumers to consider their new crisis management platform.

Ruder Finn Asia has also identified the key operational implications of being unprepared for a crisis of issue: a disorganized response, scattered decision making, absence of strategy and no sense of mission. This translates to the loss of narrative, loss of control and loss of value. Thus, SONAR 5.5 replicates every aspect of a crisis situation: negative media reports, share price impact, stakeholder anger and employee protest.

However, the experience has also identified the hallmarks of companies who emerge well from a crisis: preparation, leadership, action and communication. Thus, the result of every immersive SONAR is a more experienced team, upgraded risk planning, greater vigilance and preparedness for the future

Together, we build resilience and ensure our clients act with confidence whatever the circumstances,” Charles Lankester, EVP, Global Risk at Ruder Finn Asia said. “We have delivered close to 150 SONARs since 2020 and consistently hear how much clients value the experience and learning. The SONAR team are career experts in reputation and risk management, ensuring our clients stay ahead of situations wherever possible. Reputation is a primary global business risk, but most companies are unprepared and under-resourced in the event of an issue. We are the risk management partner of choice for hundreds of corporations and bring experience across Hong Kong, Mainland China, Asia-Pacific and globally.”

In today’s dynamic business landscape, proactive crisis preparedness is key to protecting your company’s image and strength,” Atul Sharma, CEO Ruder Finn India and Head, Middle East said. “Leveraging cutting-edge AI capabilities, SONAR 5.5 isn’t just a tool—it’s our way of giving businesses the power to steer through stormy seas. With its innovative features and user-friendly interface, SONAR 5.5 equips teams with the foresight and confidence needed to face challenges head-on.

With close to 100% client satisfaction rates, the versatile multimedia portal is internet enabled: SONAR 5.5 simulations can be run for a single market or global teams up to 100 people. Thus, it gives corporations a bigger chance to see where their crisis planning works and where gaps exist.