Zomato, India’s leading food delivery platform, has announced Bollywood actor Ranveer Singh as its brand ambassador.
Zomato’s previous brand campaign, “Zomaito VS Zomahto” took India by storm and left the country debating which one is the current pronunciation. Now, Zomato has leveraged that excitement to build up anticipation for the ICC Men’s Cricket World Cup 2023 with a new brand campaign starring Ranveer Singh and legendary cricketer Chris Gayle.
In the new campaign, Ranveer Singh is seen hosting a laughter-filled watch party at home for cricket fans along with Chris Gayle. However, no party is complete without food, and Zomato joins the celebration by delivering a parcel dot on time. However, they got into a debate while collecting the order, arguing whether it was “Zomaito” or “Zomahto”. The delivery partner, however, interrupts them both by his penny-drop statement: “Ab Zomaito–Zomahto nahi, India-India ka time hai!”. This statement fills the room with pride, and the film ends with everyone celebrating together.
Additionally, Zomato has launched an AI-generated film featuring Ranveer Singh and Chris Gayle calling out restaurant partners’ names and their popular dishes during the world cup season.
As India hosts the Cricket World Cup, the love for the sport is a major uniting factor of India. There’s only one thing that matters right now – supporting Team India – and Zomato captures the essence to appeal to a wider audience and position itself as an integral part of the celebration. After all, “match ho toh Zomato!”
Sahibjeet Singh Sawhney, Marketing Head, Zomato, commented, “Our World Cup campaign is born out of our love and respect for Team India. And who better than Ranveer Singh to capture the infectious excitement, energy and passion of cricket fans across the country. There is a natural synergy between Ranveer and Zomato, which we have captured in our campaign as well. The Cricket World Cup is an exciting time for Zomato and while India breaks records on the field, we too are ready to serve the country. As the ad film says, it is time for India-India over Zomato-Zomato.”
Ranveer Singh also expressed enthusiasm about the collaboration: “I am a big fan of Team India and Zomato’s World Cup campaign is the perfect ode to cricket, this season. Zomato is an energetic brand and quite the outlier in their industry — that really stands out to me. I’m excited to celebrate cricket with Zomato, Chris Gayle and the nation. Also, don’t ask me if it’s Zomaito or Zomahto”
Zomato’s campaign is live across major digital and offline channels across the country to maximize their reach and appeal to the hearts of all Indians.