Ferrero India has launched a colourful and infectious campaign for Tic Tac! Hailed as #VibeHai, this campaign stars Ranveer Singh and Yashraj Mukhate, aiming to ignite the playful spirit of your youth.
Ranveer Singh’s signature energy in the film is mirrored by Yashraj Mukhate’s vibrant jingle, aligning with the beat of Tic Tac and creating a riveting experience. It aims to spread cheer and good vibes, encouraging a positive perspective towards life and inspiring one to overcome daily challenges. This, it is a movement rather than a campaign, evoking positivity in all.
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Tic Tac will also be going vernacular with this song to specifically appeal to local lingo. For the first time, Yashraj Mukhate will be composing regional renditions of the song to entice a wider audience.
Zoher Kapuswala, marketing head (Pills & Gums) at Ferrero India, stated, “Being a Youth-oriented Brand, Tic Tac touches the passion points of the vibrant youth of India. It invites the Youth to spread the Cheer, & to playfully express themselves, without holding back. Ranveer’s infectious energy and Yashraj’s refreshing composition makes for a fun cocktail designed to ignite a supernova of good vibes.”
#VibeHai is a digital campaign that will be leveraged across several social & digital platforms. It has currently received more than 767k views on Instagram till date and
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