Royals Sports Group-owned franchise Rajasthan Royals has announced that they are extending their partnership with India’s leading energy solutions provider Luminous Power Technologies.

Owing to last season’s spectacular success, the two brands will continue to work together on and off the field. Luminous will remain as the team’s title sponsor for the next two seasons with their logo displayed on the front of Rajasthan Royals’ official jerseys and training kits.

Jake Lush McCrum, chief executive officer, Rajasthan Royals, commented on the extension of their partnership, “After our successful partnership last year where we helped strengthen Luminous’ national and global footprint through impactful collaborations, we are delighted to have signed this two-year extension. Our values are deeply aligned and the social impact that we intend to create through effectively activating solar energy and enriching livelihoods in communities across Rajasthan is incredibly exciting! The renewal of our partnership gives us both the opportunity to deeply engage with our fans and consumers throughout the year and drive incredible life-changing campaigns while innovating together every step of the way.”

Preeti Bajaj, managing director & chief executive officer, Luminous Power Technologies, added, “As a brand, we continuously explore meaningful associations which help us establish a deeper connection with our stakeholders. As Luminous takes center stage on the Rajasthan Royals team’s official playing kits, this collaboration represents more than a sponsorship; it reflects the mutual respect and alignment of both brands and reiterates our dedication to nurturing a sporting ecosystem via strategic partnerships. Together, we forge a compelling alliance, poised to drive innovation, champion sustainability, and catalyze positive change within individuals and communities. Luminous has consistently been drawn to the spirit of high performance, and partnering with the Royals, an epitome of excellence, aligns seamlessly with our brand philosophy. This extension not only acknowledges the triumphs of our past season but propels us into a future filled with exciting possibilities.”

The extension of this partnership isn’t just a testament to their success but also their aligned goals and long-term vision. Both brands are driven by innovation and progress and have agreed to collaborate together to promote sustainability initiatives in Rajasthan and thus make a positive impact on the community. Luminous, renowned for diverse range of products that cater to both urban and rural markets, is the perfect fit for such a partnership. Both brands also share a commitment to imparting education for girls, with Rajasthan Royals fostering equal access to livelihoods, water, mental health intervention, etc. Thus, this continued association is poised to further strengthen their efforts towards improving and transforming society.