The design agency, Pink Lemonade Communications has netted Jockey India’s digital mandate. The global innerwear and apparel brand plans to take a new approach for the post-COVID-19 world.

In line with the mandate, Pink Lemonade Communications will be responsible for the creative aspects of ideation, content strategy and creation, social media marketing, and online reputation management (ORM).

On the win, Tina Garg, CEO of Pink Lemonade Communications said, “We are happy to have earned the confidence of a global brand whose legacy is centuries old. Our expertise on the digital front combined with a successful track record of previous mandates with the company ensured that we approached the pitch in a holistic manner. We hope to build on the strong foundations of this association and help Jockey exceed its goals going forward.”

Karthik Yathindra, senior general manager and head of marketing at Jockey India, added, “Pink Lemonade presented a comprehensive marketing approach that demonstrated genuine excitement and a robust understanding of our brand and industry. Their integrated approach and end-to-end delivery expertise was the crucial element which helped us decide in their favour. We have had good engagements in the past and I am confident that this new step in our journey will prove successful to both parties.”