Philips India has rolled out its latest festive campaign, #HowIndiaCelebrates, a vibrant celebration of the multitude of ways in which India honors its tapestry of festivals which emphasizes the role Philips products play in creating some iconic looks for the season.

The lively campaign revolves around embracing the variety of hair styles while also showcasing the cultural vibrance of every individual. Philips India has partnered with Voxxy Media and onboarded more than 50 prominent lifestyle influencers across Delhi, Mumbai, Kolkata, Bangalore, Kerala, and Udaipur. By collaborating with them, the campaign highlights the versatility of their range of grooming products and empowers its audiences to express their own unique styles.

Philips India is currently focusing on two major touch points. Not only does it aim to underscore its versatile features and the ease of use of its grooming products, it also seeks to highlight how grooming plays a vital role in enhancing one’s appearance and contributing to a sense of pride and self-assurance during important gatherings. Collectively, it also encourages women to boldly embrace their own sense of style in this exciting journey, which Philips helps them achieve with helpful technology that actively cares for their hair.

 

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Deepali Agarwal, business head, personal health, Philips Indian Subcontinent, commented on the campaign, “We are excited to announce the launch of our festive campaign #HowIndiaCelebrates featuring tailored styling and grooming products. Philips partners with regional hair stylists, experts and influencers, blending efforts across online and offline channels and maintaining a strong presence in Tier 2 and 3 cities. Through this initiative, we harness the influence of India’s prominent fashion, beauty, lifestyle, and parenting influencers, amassing a collective audience of over 6 million.”

The campaign is live on across Philips’ social media channels of Philips India, involving prominent lifestyle bloggers such as Shubhna Agarwal, Aashi Sahni, Disha Goyal, Shreya Arora, as well as mommy bloggers like Priya Ahuja, Sweety Yadav and Gurishq.