Pepsi celebrates 125 years in India with a grand surprise.

Pepsi pays homage to its past by revisiting its popular slogan, ” ‘Yeh dil Maange More’ (this heart demands more) and launching an all-new campaign featuring brand ambassador and Bollywood actor Ranveer Singh. It has also unveiled its new global branding in India.

Coined for a Pepsi TVC by JWT nearly 25 years ago, the slogan sought to establish Pepsi’s strong connection with the youthful population. Becoming a runaway success, Pepsi has launched campaigns with the phrase across the years featuring several famous personalities, including Shahrukh Khan and Sachin Tendulkar. The latest campaign gives the original campaign a modern twist while also staying true to its timeless spirit of “more”.

The unusually insightful video opens with Ranveer Singh expressing his thoughts on the conflict between personal passions and societal expectations. The film urges today’s generation to shatter the status quo by breaking age-old societal norms and redefining what happiness truly means, encouraging them to drown out voices of dissent and live on their own audacious terms. The crescendo of the reel – a resounding and powerful ‘Yeh Dil Maange More,’ is a rallying cry for individuality and rebellion.

 

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Speaking on ‘Yeh Dil Maange More’, Shailja Joshi, category lead, Pepsi Cola, PepsiCo India, commented, “Through ‘Yeh Dil Maange More‘, we aim to honour the youth of India who relentlessly strives for greater aspirations, encouraging them to heed their heart’s desires and aspirations, despite the limiting voices in their heads. It’s not just about celebrating our past but creating a vibrant future for the brand. Our new global branding is a symbolic fusion of our rich legacy and a dynamic future, resonating with consumers across the globe. We are excited to share this with our consumers across generations.”

Actor Ranveer Singh added, “Being a part of Yeh Dil Maange More is a professional milestone for me. It’s a journey to my roots, to the time when I, like many others, grew up against the backdrop of this iconic campaign. I vividly remember being struck by its energy, its vibe, and its call for ‘more.’ Today, to have the opportunity to not only recreate but redefine this legendary campaign in a way that resonates with me, and the pulse of today’s generation is truly exhilarating. It’s not just about reliving the past; it’s about giving it a contemporary twist, staying true to the spirit of ‘more,’ and celebrating the timeless essence that has inspired us all.”

The Pepsi campaign, which has already received 1.1 million views on Instagram, will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.