Ambareesh Murty, CEO and co-founder of Pepperfry, has died of a cardiac arrest in Leh, at the age of 51.

This news was announced by Ashish Shah, another co-founder of the online furniture store.

Murty was a passionate biker and trekker and his last post on Instagram was from his travels in Leh. He posted a video where he said that God refused to accept him as an “angel” after he faced some gear problems with his motorcycle.

Ambareesh Murty’s journey to success spans decades. His first venture into the business world began in June 1996 when he joined Cadbury as a sales and marketing professional for five-and-a-half years. Soon after that, he ventured into the financial sector, gaining the position of VP Marketing and customer service at Prudential ICICI AMC (ICICI Prudential) which lasted for almost 2 years. After several other professional stints at companies, he began Pepperfry in June 2011 along with his co-founder Ashish Shah. Over the past 12 years, Peppercry has raised close to a total of $240 million from investors, securing its last round in 2021.

The announcement of Murty’s sudden demise was met with shock across the e-commerce world, with several entrepreneurs and social media users expressing their condolences.