Home-grown OTT app Ullu has roped in Avinash Dugar as its new CEO.

Dugar’s career, spanning over two decades, has given him tremendous experience in the industry. He has held leadership positions in major steel companies, including the role of General Manager in Kamana Prakashan Samuha Pvt Ltd and Founder of the start-up La Gravitea. He now joins the Ulla to spearhead its growth and diversification, according to a press release.

Ullu, founded by Vibhu Agarwal in December 2018, was one of India’s first homegrown OTT apps. In less than two years of its launch, particularly during lockdown, it witnessed a skyrocketing growth of over 140% new subscribers and continues to be one of the most viewed OTT platforms in the country. Now, Dugar’s appointment is meant to strengthen its leadership team and ensure maximum benefits for all future enterprises.

Avinash Dugar, CEO ULLU app, commented on his appointment, “I am honoured to join the dynamic team during this transformative time in the OTT industry. We will continue to deliver exceptional content and user experiences while exploring new avenues for growth and expanding our subscriber base.”

Vibhu Agarwal added, “It is a strategic move in the continuous quest to drive growth. Avinash comes with a diverse and rich experience in sales, marketing and operations. His drive to achieve excellence and acumen to run a business makes him an ideal choice to steer ULLU into its next phase of growth. Our company is well-positioned to capitalize on emerging opportunities in the content and production space, and I look forward to leading these efforts with my able team.”

Vibhu Agarwal will continue to head his OTT platforms with the goal of expanding and exploring new revenue streams in the entertainment industry.