Fashion e-commerce platform Myntra has expanded its global portfolio by onboarding Victoria Secret Beauty onto its platform in association with Apparel Group.

To begin with, Victoria’s Secret will offer over 300+ options on Myntra, covering highly desired segments such as Mist & Lotions, Body Care, Perfumes, Bags, and Wallets.

This exciting new association will not only strengthen the Myntra’s foothold within the country, but also enhance its message of respect and inclusivity through diverse product lines. As for Victoria Secret, their visibility on Myntra will be augmented with an Online Brand Store enabling audience navigation via the luxe and fragrance stores on the app. These will highlight detailed product specifications, and the shop by note feature.

Jayanti Ganguly, VP – Business, Myntra, said, “As we officially step into the season of parties and weddings, the addition of Victoria’s Secret’s leading range of fragrances, body mists, lotions, and fashion-forward accessories, will undoubtedly enhance the international fashion and body care offerings on Myntra. In association with the Apparel Group, we are confident that the iconic brand will deeply resonate with our burgeoning base of premium customers spread across the nation, who possess an innate appreciation for popular international brands. We are thrilled to bring the essence of this much-loved brand to our platform, offering our customers a taste of global luxury and inimitable style.”

“Apparel Group is delighted to partner with Myntra, to strengthen Victoria’s Secret position in the country by offering prestige fragrances, body care & fashion forward accessories to its customers. This collaboration marks a significant milestone for our brand, as it will enable us to connect with the discerning consumer base. With Myntra’s extensive reach, deep understanding of evolving consumer preferences, and proven success in growing international brands, we are confident that Victoria’s Secret Beauty will resonate deeply with their customers,” added Tushar Ved, President, Apparel Group.