Myntra has unveiled its outdoor (OOH) campaign #SpotItGetIt, which aims to celebrate its recently launched platform FWD for Gen-Z fashion enthusiasts.
Conceptualized by Ideas Farm in collaboration with Myntra, this campaign aims to highlight the appeal of FWD, a platform introduced by Myntra where users can transform their fashion inspirations into glamorous realities by acquiring complete ensembles showcased anywhere.
Myntra’s film 62-second film, “The Date Story”, emphasizes this opportunity by showcasing an irresistible array of styles flaunted by brand ambassadors Khushi Kapoor and Vedang Raina. With a catchy plot and colorful backdrop, this ad film will be sure to captivate viewers.
Jetesh Menon, Creative Head, Ideas Farm, said, “We wanted the OOH to be unconventional, just like the film. To put the spotlight solely on the fashion available on the platform, we added a playful twist. The outdoor campaign therefore has an irreverent tone to get the audience’s attention. It coaxes them to get the trends available on the app and evokes a sense of curiosity with the copy and visual treatment.”
Priyanka Dey, business and strategy head, Ideas Farm, elaborated: “Our collaboration with Myntra for the #SpotItGetIt campaign transcends conventional marketing. It’s about crafting an experience, igniting conversations, and inspiring fashion enthusiasts to embrace the styles they adore.”
Myntra’s ad film has already generated massive enthusiasm among their fans and customers, with 15 million views and a flood of positive comments. It’s safe to say that their #SpotItGetIt campaign is off to a good start.