MediBuddy, a leading digital healthcare platform of India, wishes to make high-quality healthcare accessible to the huge population of India and revolutionise the healthcare sector of the nation. They aim to achieve this through spectacular innovations in their core offerings by promising to deliver an online video consultation with a specialist doctor for 10 minutes throughout the day for 365 days a year.
In today’s day and age, people are increasingly aware of the importance of a health-conscious lifestyle and developing an acute inclination towards it. However, when they actually fall sick, they overlook or ignore the necessity of seeking important medical advice, usually because they believe they can solve everything themselves or because there’s no adequate time to seek proper medical appointments. This, as expected, often leads to disastrous results. MediBuddy is aware of this unhealthy behaviour and seeks to change it by providing its users online video consultations with specialist doctors. This means that helpful, informative medical advice can be obtained from the comfort of one’s home.
Their new campaign comprises 27 ads, including five main ad films, testimonials and feature films featuring Amitabh Bachchan. By using Amitabh Bachchan, MediBuddy evokes a sense of calm comfort and seasoned, sophisticated knowledge. Their videos are straightforward and informative, a touch of humour to make them relatable, and end in a classic and soothing manner by advising their viewers to download the app. The duration of the five main ad films range from 45 seconds to 1 minute, and have already been launched across various platforms, including Instagram and YouTube.
Their insightful and important brand campaign has been created and strategized by their internal team in collaboration with ITW Playworx, produced by Ten Films, and directed by Shwetabh Verma.