As one of the most popular and beloved brands in the world, fast food giant McDonald’s is no stranger to epic campaigns. Yet their latest one blows all the others out of the water, cementing their iconic and unrivalled status in popular culture.
With the launch of their new “As Featured In” campaign, McDonald’s seeks to highlight how “everyone has a McDonald’s order, even in the fictional world” by celebrating the brand’s appearances in various iconic films, songs and TV shows across the years. This includes films like Fast and Furious and Space Jam; anime like the Devil is a Part Timer; and musical references like You be Illin’ by Run DMC. These feature in their colorful campaign film which opens with a scene from Richie Rich, showcasing the iconic boy billionaire’s very own McDonald’s branch in his family mansion.
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Spanning over 100 countries, McDonald’s “As Featured In” meal will feature a choice between 10-piece Chicken McNuggets, a Big Mac and medium fries, and a Quarter Pound with cheese – items which have all appeared in various films and TV shows.
McDonald’s packaging is also top tier: fans who purchase their “As Featured In” meals will be able to scan the QR code and access an immersive and innovative experience where they will be able to watch key scenes in which the item was featured.
What’s more, scanning the QR code will also allow people to access and buy merchandise from London streetwear brand Palace, which is set to take over McDonald’s first US outlet in Downey, California, on August 18.
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Morgan Flatley, global chief marketing officer and head of new business ventures at McDonald’s, said: It’s not only our real-life fans who have a go-to order, for decades our favourite movie and TV characters have too. The As Featured In Meals is our biggest Famous Order yet, celebrating the most memorable McDonald’s references across the world of entertainment.”
McDonald’s epic campaign undoubtedly leave a global impact across the fast-food fans and the marketing world.
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