Max Protein has launched its exciting new range of Protein Powders through its latest #MadeForOne campaign, showcasing the return of the popular ‘Protein Police’ and featuring actor Thakur Anoop Singh on a grand new mission.

Collaboratively created by Schbang Delhi and produced by Yaarlog films, the #MadeForOne campaign is designed to purposely resonate with health-conscious individuals who frequently visit the gym, aiming to convince them to break down their own boundaries and set new benchmarks for themselves, thus completing that additional step in their fitness journey.

The captivating ad opens in a high-energy gym setting where people are pushing themselves to their limits, including the protagonist – Thakur Anoop Singh – who is aiming for one final repetition. Suddenly, when the lights dim and the gym falls quiet, an unexpected event occurs. The famous ‘Protein Police’ are back, this time on a new mission, and appear beside Thakur Anoop Singh. They convince him to push beyond his limit, highlighting the necessity of self-confidence and self-belief in order to exceed his max and achieve greatness.

Through this ad, Max Protein positions their exciting new range of products – Whey Protein, Plant Protein, and Roti Mix – as the ultimate choice for committed gym-goers who aspire to break their boundaries and achieve new standards. The use of Thakur Anoop Singh is a masterstroke – not only will they be able to leverage his star power, they will also be able to align their goal with his well-founded reputation as a fitness enthusiast.

Vijay Uttarwar, CEO at Naturell India Pvt Ltd (Max Protein), commented on the ad: “We are thrilled to announce our new campaign around ‘Protein Police’ as a part of our latest #MadeForOneMore initiative. Max Protein has always been dedicated to empowering fitness enthusiasts to reach new heights, and this campaign perfectly embodies that spirit. It’s about pushing beyond our limits, breaking boundaries, and achieving that one extra repetition. We believe in the power of self-belief and self-doubt elimination, and that’s what the ‘Protein Police’ represents – pushing you to exceed your own max. Join us in this inspiring journey towards a fitter, stronger you.”

Thakur Anoop Singh, added, “I’m truly honoured to be a part of this incredible campaign that encourages everyone to go beyond their limits and discover the power of self-belief. The ‘Protein Police’ is not just a character in this film, it’s a symbol of the support and motivation we all need on our fitness journeys. It was an electrifying experience being in that high-energy gym setting, striving for that one final repetition. This campaign is a testament to the fact that greatness can be achieved by pushing ourselves to exceed on our own.”

Inspiring and nostalgic in equal measure, this new ad will be sure to touch the hearts of any fitness enthusiast in India.