Their partnership has been renewed for three more seasons.

Kingfisher has renewed its association with FC Goa as an associate sponsor for three more seasons from 2023 to 2026 in the Indian Super League.

Kingfisher and FC Goa’s continued partnership will feature Kingfisher’s name and logo on the pendant of the FC Goa shirt throughout the season, and Kingfisher will collaborate with the “Gaurs” to introduce an exclusive line of FC Goa merchandise, seeking to cater to the desires of enthusiastic fans.

FC Goa is a professional football club that competes in the ISL. Previously, they have reached the finals twice and the semi-finals four times, boasting an extraordinary trophy cabinet and titles like “2028-19 Goa Pro League”, “2019 Super Cup”, “2020 Goa Police Cup”, and “2021 Durand Cup”.

FC Goa is thrilled with the renewed partnership, as Arnold Wilson, Commercial Head at FC Goa, confirms. He expressed his excitement to bring back one of their longest associating partners and says that both brands will aim to create incredibly fan experiences over the next few seasons, from match day activations to match screenings to an exclusive merchandise line. He also asserted that both brands are aligned with the vision to ensure FC Goa fans will be treated to good times.

This excitement was shared by Kingfisher. Vikram Bahl, Chief Marketing Officer at United Breweries, was very pleased to extend their collaboration with FC Goa. Goa, as one of the top cultural hubs in the country, is an extremely important market for United Breweries, and their commitment is to carry on the Good Times. Thus, their renewed partnership aligns with the idea of promoting brand love and creating memorable fan experiences.