In our previous articles, we’ve explained how revolutionary the concept of Web 3.0 is. It’s no secret that Web 3.0 is considered to be a whole new generation of Web protocol and the Internet. The artificial intelligence and the innovation involved is going to force all digital marketers to adapt to it.

It is said that this new kind of Web is not only going to include personalisation but also be a part of the Semantic Web.

The Semantic Web is not a separate Web but an extension of the current one, in which information is given well-defined meaning, better-enabling computers and people to work in cooperation.” -Tim Berners-Lee

So, what are the key features of Web 3.0? 

1) Artificial Intelligence 

Web 3.0 is expected to understand the data that one provides better. With Natural Language Processing (NLP) technology, accurate solutions and responses will be delivered and received.

2) Omnipresent 

Web 3.0 is going to be present wherever, covering all platforms. Not a single device or application will be left uncovered by the web.

3) Decentralization 

It will hold the property of being decentralized. It can hold information in various locations instead of a single location. This means that there will be no one specific location that stands to be the centre of information.

This will eliminate –

  • Intermediaries
  • Any risks of server failure
  • Any data being stolen
  • Any external authorization

4) Era of 3D

The use of two-dimensional data is most likely to be easily replaced by three-dimensional ones. Major changes in the web design will be accepted by the brands. It will revolve around 3D, AR and VR.

Building genuine relationships with your customers and forming partnerships that benefit everyone involved is the goal of Web 3 marketing. Web 3.0 marketings superior user experience capabilities will allow marketers to enter a whole new realm of advertising and marketing innovation.