Urbn, a homegrown D2C charging solution brand, has announced Bollywood actor Kartik Aaryan as its newest brand ambassador.

This surprising move marks a commitment from Urbn to push boundaries, highlighting their proposition of delivering the best charging solutions while also remaining accessible to users across all key markets.

Urbn provoked its audience’s curiosity by posting a silhouette of a new “power source”, advising them to stay tuned.

 

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A post shared by Urbn (@urbnworld)

Only to soon reveal that Kartik Aaryan was the new face of their brand, featured in a tantalizing reel:

 

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A post shared by KARTIK AARYAN (@kartikaaryan)

Urbn seeks to ride the wave of innovation that aligns perfectly with the younger generation by emphasizing the need for on-the-go charging while staying in style. Karik Aaryan is thus the ideal brand ambassador for Urbn, with a blend of creativity, energy, and a relatable personality. He will be featured in a slew of commercials spread over Urbn’s social and digital media channels in the coming months, and will amplify the brand’s vision of making innovative products accessible to everyone

Sagar Gwallani, founder and CEO, Urbn, said, “Urbn and Kartik Aaryan together forge a power-packed combination for our brand. His unique personality, coupled with Urbn’s dynamic approach, creates a synergy that will not only strengthen the brand perception but also connect authentically with our tech-savvy Gen-Z audience. We look forward to powering up the future together and making Urbn the number one charging solutions brand in India.”

Kartik Aaryan also expressed his enthusiasm for this partnership, “As someone who is living out of a suitcase, hopping from one set to another, the struggle for an on-the-go charging buddy is real. While I strive for excellence in films, Urbn is leading the way in India’s charging needs that ensures people like me do not get stuck with a dead phone and stay juiced up. I am all powered-up to join Urbn and look forward to being a part of their growth journey.”