Hershey Kisses has launched a new television commercial starring brand ambassador Shraddha Kapoor to showcase how its chocolates can help express love.
Directed by leading Indian film director Vishal Bhardwaj, the film captures a narrative centered around the relationship dynamics of a young couple. The film opens in a car, where emotions are running high as a young man drives towards the airport to drop a young woman prepared to catch her flight, played by Shraddha Kapoor. The couple grapples with an unspoken desire not to part ways, and as she makes her way to the airport, he offers her a Hershey Kisses chocolate, making her turn back towards him. The commercial ends with the two of them relaxing in the car, sharing chocolates.
Through this new film, Hershey Kisses highlights how chocolates can foster cherished moments in relationships, and can help bring people closer together through simple, heartfelt gestures.
Hershey Kisses’ decision to involve their brand ambassador Shraddha Kapoor will undoubtedly garner positive results. Not only can they leverage her star power and devoted fan base, but they can also make use of her warm, charismatic appeal that aligns with their own brand message of the love created by chocolate.
Ankit Desai, Marketing Director, Hershey India, shared his views on their latest TVC: “HERSHEY’S KISSES brand, embodies the space of the unspoken language of love and affection, through its proposition of ‘Say it with a Kiss’. The melt in mouth chocolate, with each piece uniquely wrapped, enables special moments with loved ones. The heart-tugging endearing creative is an addition to our on-going campaign, showcasing our brand ambassador, Shraddha Kapoor in yet another slice-of-life story, enabled by HERSHEY’S KISSES brand.”
He added, “This unique script, featuring Shraddha Kapoor, needed to be brought alive by a craftsman filmmaker, and who better than Vishal Bhardwaj. Life often revolves around simple, unspoken gestures that convey affection. Through this film, we aspire to breathe life into this idea. I hope this resonates with our audience and reminds them of the power of sharing such moments with each other.”
Shraddha Kapoor said, “Working with Vishal sir has always been a creative revelation, and our reunion with the HERSHEY’S KISSES brand has been an unparalleled experience, much like the chocolates we’re celebrating. I am excited about the latest television commercial we have shot together for HERSHEY’S. It’s truly the little things that speak volumes about the unspoken bond between two people and the film very beautifully captures that!”
The TVC, released on YouTube, has already received more than 12k views and overwhelmingly positive comments, highlighting the success of the commercial.